Alaska Airlines bans staff from recently acquired Hawaiian company from wearing leis and aloha shirts on certain routes, report says

The strict branding rules come as the carriers navigate an unprecedented integration process, with plans to begin flying under a single operating certificate in October - (Alaska Airlines / Hawaiian Airlines)

Alaska Airlines has reportedly barred flight attendants from its newly acquired Hawaiian Airlines subsidiary from wearing traditional floral attire and aloha shirts on certain international flights.

The new dress code restrictions affect approximately 250 Seattle-based cabin crew members who have transitioned to operating international routes out of Seattle-Tacoma International Airport, the Hawaii Tribune-Herald reported.