Alan Shearer is appearing in new online videos for McDonald's to mark the equivalent of 100,000 meals donated by customers to FareShare in new social content inspired by the 1998 advert Signature.
The posts were created to encourage people to make the most of their unused MyMcDonald’s Rewards points via the McDonald’s app, by redeeming them or donating them to McDonald’s partner charities FareShare, Ronald McDonald House Charities and Children in Need.
The social content pays homage to the original ad, featuring Alan being pursued around Newcastle by fans – this time for a picture. In the 1998 advert, Shearer is shown being chased by a young fan desperate to get his autograph. Having failed, he got one final chance when Shearer entered a McDonald’s to pick up some food on his way home. The fan then cheekily claimed that the signature on Shearer’s cheque didn’t match his card and asked him to write it again on a piece of paper, finally landing him his coveted autograph.
