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Alan Kohler

Alan Kohler: Why the Liberal Party lost, and could keep losing into oblivion

Liberal Party Alan Kohler Scott Morrison Josh Frydenberg Lachlan Murdoch Rupert Labor
Matthew Guy steps down as Liberal leader 10 News First – Disclaimer

The Liberal Party is faced with the classic legacy business problem. That is: How do you appeal to new customers without losing the old ones?

Organisations die when they get this transition wrong, businesses like Blockbuster Video, Borders bookstores and Kodak. The Liberal Party could easily go the same way as them.

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