Since being named creative director of Alaïa in 2021, Belgian designer Pieter Mulier has sought to hone his conception of modern beauty – one which honours house founder Azzedine Alaïa’s vision of womanhood, while forging his own distinct path. This week, this evolution continues with the reopening of Alaïa’s New Bond Street flagship store in London, a harmonious matrimony between art and fashion.
The intimate space doubles as an art gallery, showcasing designs and artworks chosen to complement the house’s collections. Upon entering the flagship, the central staircase nods to Alaïa’s signature curved and crisp lines (Azzedine Alaïa was known as the ‘king of cling’, and Mulier’s own designs continue this fascination with form), while a glass showcase cabinet by Axel Einar Hjorth acts as a dramatic centrepiece at the entrance.
