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The Guardian - UK
The Guardian - UK
Sport
Barry Glendenning

Ajax ahead of the cardboard curve as Everton get lost in the metaverse

Two Arsenal fans hold up a sign saying 'Hi Aubameyang, please can I have your car?'
No word yet on whether Ajax will include a ‘banter loophole’ for quality stuff like this. Photograph: Charlotte Wilson/Offside/Getty Images

GETTING SHIRTY

On and off the field of play, Ajax have long been renowned as innovators who are invariably ahead of the curve. The Dutch club are generally credited with the invention of “total football” during the 1970s, while their home ground employs no end of eco-initiatives that make it one of the most environmentally friendly, sustainable stadiums in the world. Where Ajax go, other clubs often follow and it is to be hoped, in the wake of today’s announcement that fans have been banned from carrying cardboard signs pleading for shirts off players’ backs, every single other football club on the planet will quickly follow suit.

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