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Bangkok Post
Bangkok Post
Business

AIS launches digital recruitment drive

Ms Kantima says that every company must adapt their business to serve their goals in terms of ways of working and business operations.

Advanced Info Service (AIS), the country's largest mobile operator by subscriber base, has launched its first pool recruitment programme with three partners to support workers with digital skills in these four organisations.

The three partners are satellite service provider Thaicom Plc, human resources (HR) solution provider Humanica Plc, and e-learning app provider Conicle.

The collaboration seeks potential workers with various digital skills to invigorate the digital ecosystem and eventually create a hub of talent.

Kantima Lerlertyuttitham, group chief HR officer of AIS, said the programme is divided into two categories.

The first is called "The Masters", aiming to recruit digital tech talents who are eager to learn and boost their skills. It is slated for launch next month.

The second category is called "The Bloom", which was initiated five years ago. It seeks third-year university students who have potential in the digital tech and innovation fields to develop their skills and gain experience through work with AIS staff.

The fields of digital tech include artificial intelligence, blockchain, data analytics, data engineering, data scientists, digital creative or UX/UI designers, cybersecurity, back-end developers, front-end developers, mobile developers and system analyst & design.

Applicants can select work areas provided by the four companies under the programme.

Applicants are assessed by a recruitment panel.

"The recruitment programme is not setting a target number for digital workers," said Ms Kantima.

"The number of participants will be determined based on their qualifications and potential."

She said AIS adopted a strategic plan for its HR management by focusing on the 6Ss: suitable, special, sustainable, strong, simple, and sanook (fun).

Ms Kantima said businesses face rapid changes driven by digital transformation, the pandemic and disruption, posing a challenge for HR management.

"Every company must adapt to serve its goals for working processes and business operations," she said.

AIS has 13,141 staff with an average age of 36. Baby boomers account for 0.7% of the firm's employees, down from more than 10% eight years ago.

The age of employees is not essential in defining the suitability of tech companies, Ms Kantima said.

She said some older people may have greater potential and can keep improving.

AIS said it was committed to becoming a hub of digital talent that can produce a capable workforce for society.

Even though AIS sees itself as a first-tier business in terms of branding, operation and good governance, Ms Kantima said the firm needs to be more active in opening up opportunities for all.

"The company stopped staff satisfaction surveys in 2018 and adopted engagement surveys for employees instead," she said.

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