Erling Haaland has spent the 2026 World Cup doing what he does best — scoring goals and generating content.
The Norwegian striker's unpolished posts on his Snapchat account, which has upwards of 3.3 million followers, have made him one of football's most meme-able personalities, with regular posts featuring his nostril-angle selfies comparing himself to Shrek, bald filters, silly Q&As and comedic skits.