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Bangkok Post
Bangkok Post
Business

AIS aims to woo new users with Serenade upgrade

AIS Advanced Info Service
Ms Bussaya, centre, says AIS has more than 30,000 partners for its privilege programme.

Advanced Info Service (AIS), the country's biggest mobile operator by subscriber base, is gearing up to increase privileges for high-spending customers under its "AIS Serenade" loyalty programme to serve customers with digital lifestyles and capture new users.

The upgrade of the Serenade programme is part of a 2-billion-baht budget for AIS's customer service drive.

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