AIS aiming to captivate Gen Z

Mr Pratthana says the 5G market is likely to attain fast growth from now once the supply chain of 5G chipsets and devices returns to normal.

Advanced Info Service (AIS), the country's biggest mobile operator by subscriber base, is gearing up efforts to gain more of the Generation Z (Gen Z) customer base for its 5G services through new promotional packages and privileges to boost long-term engagement with this young generation, which has complex needs.

AIS holds a 40% market share of 15 million Gen Z mobile users across the country, thanks to the company's mobile network coverage, which has reached 78% of the country's population. A target of 85% coverage is expected to be achieved by the end of this year.