An airport has launched a “teddy tag” scheme to ensure cuddly toys aren’t lost this Christmas.
Parents travelling through London Luton Airport can register a cuddly toy's name, flight number, and contact details, so any left behind can be quickly “reuni-TED” with their owner.
It was launched after research into 800 parents, of children aged up to nine, found 70% would do whatever they felt necessary to retrieve a lost cuddly toy.
