OpenAI isn’t just focused on strengthening its chatbot — it’s also setting its sights on the physical product space. More specifically, AI-powered devices designed to challenge the tools we already rely on from rival tech companies.
The company signaled those ambitions last year with its acquisition of io Products, Inc., a device startup founded by former Apple designer Jony Ive, in a deal reportedly worth around $6.5 billion. The move made one thing clear: OpenAI wants to build “physical AI,” not just software.
