Yum! Brands, Inc (NYSE:YUM), Taco Bell, Sweetgreen Inc. (NYSE:SG), and Alaska Air Group Inc. (NYSE:ALK) introduced or tested subscription programs in recent months, betting that customers will be intrigued by the chance to pay upfront for a taco a day, discounted salads and frequent flights, WSJ reports.
Subscriptions, once primarily evoked as a way to get magazines, newspapers, or milk delivered, have expanded in the internet era to offer everything from videogames to pet food. One attraction for brands is the chance to strengthen their direct relationships with consumers and lock in recurring revenue.
