Most startup success stories begin with venture capital or a breakthrough product. Airbnb almost ended with mounting credit card debt. Long before it became one of the world’s biggest travel platforms, the company was struggling to stay alive, with almost no users, no investor interest and founders who were running out of money. Their most successful product in 2008 wasn’t home rentals at all. It was a pair of novelty cereal boxes themed around the U.S. presidential election.
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