The ancient Roman Colosseum will be the venue of gladiator fights for the first time in two millennia under a $1.5-million sponsorship deal with AirBnB that aims to promote “a more conscious tourism.”
Under the deal announced by Airbnb and the Colosseum on Wednesday, the sponsorship by the short-term rental giant will cover the renewal of an educational program inside the ancient Roman amphitheater covering the history of the structure and gladiators.
