Every year, new commercials go viral during the Super Bowl, and one particular spot caught the attention of sports fans this year. Fans watching the game were intrigued by the trailer for a new movie about Michael Jordan. Or, at least, Michael Jordan’s shoes.
Air, a new movie starring Matt Damon as Sonny Vaccaro, the sneaker guru who signed Michael Jordan to his first Nike shoe deal, aired its trailer as a commercial during Super Bowl LVII on Sunday. The movie presents Nike signing Jordan as a big company risk, but one that ultimately paid off as Jordan exploded in popularity as a Nike athlete.