Black Friday is still a few days away on 29 November, but stores are already dropping prices to compete for our attention and cash – and they’re offering some delectable discounts on products we’ve recommended in the Filter.
We cautioned against getting carried away too early in our guide to not getting ripped off in the sales, because many prices continue to fall until Cyber Monday (2 December). However, some of the most popular items can sell out even before Black Friday comes around. So, if there’s something here you’ve had your eye on, this may be your best chance to grab it for significantly less than you’d normally pay.
Keep an eye on this page over the coming days, because we’ll update it with any genuine Black Friday bargains on our favourite products of the year, from Ninja air fryers and GHD hair tools to Google Pixels and video doorbells.
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How we selected these deals (and excluded others)
We’ve looked at more than 300 different products, ranging from £2 fabric plasters to the £1,700 Google Pixel 9 Pro Fold, at the Filter. Many are discounted already, but only a select few deals are genuine enough for us to endorse here.
A “genuine” Black Friday deal is a discount that undercuts the item’s long-term average price by a notable amount, rather than undoing a cheeky October price hike. Ideally, it will be the lowest price of the year. We use various tools to find this out, including the brilliant browser extension the Camelizer, a free and non-affiliated tool that reveals the price history of any Amazon item.
Our recommendations here have the best discounts of all the products we checked (and we checked enough to make Santa sweat). Some categories, such as heated clothes airers and women’s coats, haven’t seen much Black Friday action yet, possibly because they’re good winter sellers anyway, whereas some of the deals below got off the starting blocks days ago.
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The best home and garden deals
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The essential air fryer
Ninja AF100UK, £68.89 (was £79)
johnlewis.com
amazon.co.uk
The experts who helped us compile our university essentials guide in September – that is, students themselves – told us an air fryer is a gamechanger for today’s house-sharers because it makes light, healthy and cheap work of preparing dinner. The supremely efficient Ninja cost as much as £149 last February, so at just under £70, it’s a brilliant buy for the undergrad in your life.
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Premium stand mixer
Kenwood Titanium Chef Baker, £299.99 (was £399)
amazon.co.uk
Home bakers who love hi-tech appliances and bake in large quantities would love Kenwood’s premium stand mixer, according to our writer Dale Berning Sawa in her roundup of the best stand mixers. But with a usual price tag of between £399 and £469, it’s not cheap. This sub-£300 price is now the best you’ll find online and is about 25% off the average price.
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Food Thermos
Thermos food flask, £14.37 (was £23)
amazon.co.uk
£17.25
argos.co.uk
Stop forking out for lunch takeouts and treat yourself or your kids to hot food every lunchtime with this fantastic Thermos, which keeps last night’s leftovers steaming hot throughout the next day. It was the Filter editor Hannah Booth’s choice for everyday products that save you money and make life easier, and it’s a design classic to boot. At less than £15, it’s now almost a tenner off, and cheaper than many lunches.
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Luxurious heated throw
Dreamland Hurry Home heated throw, £74.99 (was £94.99)
johnlewis.com
amazon.co.uk
The recent frosty snap made us wish we’d invested in heated throws a little sooner because they keep you warm and are cheaper to run than central heating. Still, better late than never, and here’s a great deal: Dreamland’s magnificent heated throw, which featured in everyday products that save you money and make life easier, is now £20 off. It has been discounted before, but its average price is £89 – so this deal is worth snapping up before the temperature plunges again.
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Handheld steamer
Philips 3000 Series handheld steamer, £27 (was £37.99)
amazon.co.uk
£29.49
philips.co.uk
Another one from our university essential guide, this steamer is useful for pretty much anyone who wears clothes. It smoothes out fabric without the need for ironing and freshens up your clothes if you haven’t the time or the inclination to give them a full wash. This is the steamer’s lowest price ever on Amazon, and Philips’s own Black Friday deal isn’t far behind.
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Smart baby monitor
Owlet Dream Sock, £199 (was £294.99)
owletbabycare.co.uk
amazon.co.uk
The Dream Sock may look and sound gimmicky, but it was hailed as a must-have by parents in our guide to the baby gear parents wouldn’t go without. The medically certified sock wraps comfortably around your baby’s foot and gives you real-time data on their oxygen levels and pulse. It’s not cheap, but at £199 it’s now as affordable as it’s ever been.
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Subscription-free video doorbell
Eufy video doorbell, £94.99 (was £155.17)
amazon.co.uk
£114
johnlewis.com
Many video doorbells require a paid subscription, but this Eufy model doesn’t, instead storing videos on the device itself. It’s one of the more expensive video doorbells you can buy, admits tech journalist Andy Shaw in our guide to the best video doorbells, but it packs in extra features such as dual cameras (one for the face, one for the parcels on your doorstep). This is its lowest ever price.
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Battery-operated video doorbell
Aqara video doorbell G4, £83.99 (was £119.99)
amazon.co.uk
Here’s another multitalented model from our roundup of the best video doorbells, this time with a handy microSD slot for videos and a battery compartment that takes six AAs. Unlike rechargeable doorbells, this one never has to be charged – just pop in new batteries and it’s good to go. It’s also available from the Apple Store, but at the time of writing, it’s still £119 there. This is the lowest price on Amazon in two years.
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The best technology deals
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Best value Android
Google Pixel 8a, £354.99 (was £499)
johnlewis.com
amazon.co.uk
We’ve not seen many early deals on Apple or Samsung phones, but Google Pixels are another story. The best value pick in our roundup of the best Android phones is now even better value, dropping from its regular price of £499 to just £354.99. Our consumer technology editor Samuel Gibbs called it a top-tier phone without the high-end price and was amazed that it comes with seven years of software support from release. It’s now its lowest price ever, and £100 off its average Amazon price.
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Premium Pixel
Google Pixel 9 Pro, £899 (was £999)
johnlewis.com
amazon.co.uk
Google’s superb flagship is our pick for “best camera alternative” in best Android phones. This outstanding device normally costs a whisper under £1,000 and, despite this new £100 discount, it’s still one of the most expensive smartphones you can buy. But it’s also one of the best, and this price drop may be your best chance to make a saving on it.
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Foldable Pixel
Google Pixel 9 Pro Fold, £1,449 (was £1,749)
google.com
amazon.co.uk
If you thought the Pixel Pro was pricey, avert your eyes from this absolute beast of a device that doubles as a phone and tablet in one. In best Android phones, we praised its large screen, 256GB storage and nimble performance and if you’re into AI tools, you’ll find them all here. Its usual price tag of £1,749 is hair-raising, and with £300 off it’s merely eyebrow-raising.
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Budget Android for kids
Moto G34, £109.99 (was £149.99)
argos.co.uk
amazon.co.uk
Mercifully we now head to the other end of the price spectrum with an Android for just over £100. Motorola’s Moto G34 featured in our roundup of the best smartphones for kids, where we liked its big battery, large screen and 5G connectivity. Importantly, it also gets security updates until 2027. The Moto G34 is normally superb value at about £150, so this price drop makes it a brilliant buy as well as a fab Christmas present.
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Anker power banks
Anker Nano, £26.98 (was £39.99)
amazon.co.uk
Anker Powercore 20100, £29.99 (was £44.99)
amazon.co.uk
Power banks are everyday necessities in the 2020s, so we couldn’t leave them out of our university essentials and autumn hiking roundups. Anker’s models are particularly powerful and reliable, with the 10,000mAh Nano adding a handy display that shows how much charge is left. The Powercore’s ultra-high 20,000mAh capacity lets you use power-hungry maps, GPS and video while you’re up a mountain all day. Both power banks have just fallen to their lowest price ever.
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The best deals on clothing and shoes
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The high street’s best jeans
Levi’s 501 Original jeans, £50 (was £100)
levi.com
“The most brilliant jeans in the world,” said our fashion editor Jess Cartner-Morley of the legendary Levi’s 501s, which rode high in our list of 50 autumn wardrobe updates under £100. This fantastic deal sees the jeans that launched a thousand (well, a few) classic 80s and 90s adverts tumble to half price. You heard it through the grapevine (well, here).
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Dune block heels
Dune ankle strap court shoes, £36-£63 (was £90)
dunelondon.com
Another one from 50 autumn wardrobe updates under £100, these fabulous and comfortable Dune shoes have dropped from £90 to various bargain prices depending on the colour you choose. The cheapest is the two-tone metallic edition, at £36, while the gorgeous burgundy is more expensive at £63 – still nearly a third off their usual price.
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Women’s snow boots
Merrell Siren 4 Thermo boot, £111.30-£145.80 (was £180)
amazon.co.uk
With snow covering the country in November this year, these seriously protective Merrell boots are suddenly an essential – and we wouldn’t be surprised to see them sell out before Black Friday. Our fashion team’s guide to the best women’s footwear for autumn praised their toasty warmth, great traction and waterproof membrane, and said they’re light enough to wear all day. Prices are as low as £111.30 for the lovely tobacco colour edition.
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Men’s hiking boots
Danner Crater Rim, £258 (was £430)
danner.com
It’s not often we see the very best deal offered by a brand’s own store, but Danner is an exception. The tough, heavy and incredibly durable Crater Rim boots wowed our walking boot tester Paddy Madison, but they’re normally wildly expensive at £430. This drop to £258 makes them relatively affordable. Given how many years these boots will last you, this is a genuinely good buy for keen walkers.
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Men’s summer hiking shoes
Keen Arroyo II, £68.81 (was £110)
amazon.co.uk
The Keen Arroyo shoes snuck into best men’s walking boots, despite looking more like sandals, because they offer good sole protection, support and traction on rough terrain. Their description of “waterproof” made our writer chuckle, though. The shoes still cost £110 at Keen at the time of writing, but Amazon has treated the black and brown model to a welcome discount of more than £40.
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Soft cabin bag
Eastpak Tranverz cabin-size suitcase, £91.70 (was £145)
amazon.co.uk
£101.50
luggagesuperstore.co.uk
A soft but strong and durable cabin bag is the perfect travel companion, squishing into the carry-on allowance without damaging your stuff or bursting the bag’s stitches. Writer Liz Boulter chose this great-looking Eastpak bag for our roundup of 18 everyday essentials, and she said it’s still going strong after a decade of use. Well worth buying at its offer price, which is significantly lower than its average price of £110.
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The best hair and beauty deals
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Curling tongs
ghd Curve Soft curl tong, £119 (was £159)
ghdhair.com
The 32mm ghd Curve Soft curl tong is a classic hair tool that – according to the stylists we interviewed about their favourite at-home hair styling tools – creates an effortless, undone look that’s not too big and bouncy. These tongs also have safety features that mean you won’t burn your carpet, or indeed your house down.
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Jumbo waver
Beauty Works Jump waver, £45.49 (was £70)
beautyworksonline.com
If you’re after big, bouncy beach waves, this triple-barrel wave tong is your answer. Another pick from our at-home hair styling tools, the Jump waver sees more than a third wiped off its price by Beauty Works’ own store.
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Exfoliating body stick
The Inkey List glycolic body stick, £11.25 (was £15)
theinkeylist.com
Glycolic acid is a wonder ingredient that helps to unclog pores, prevent ingrown hairs, soothe rough patches and even clear up body spots. One of our 14 best beauty buys to restore hair, skin and nails, this brilliantly easy stick was already a good price, but it now drops 30% in the Inkey List’s early Black Friday sale.
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Chanel body fragrance
Chanel Coco Mademoiselle body mist, £36.80 (was £46)
johnlewis.com
In her roundup of everything she’s learned as a beauty columnist, our writer and self-confessed scent fiend Anita Bhagwandas shares an excellent tip for saving money on Chanel’s Coco Mademoiselle perfume, which costs £122 for 100ml. Get the body mist instead because it’s normally a much better buy than the perfume at £46 for 100ml. And now John Lewis’s Black Friday sale pushes it down to just £36.80, an excellent deal for a premium scent.
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Invisible SPF stick
Clarins Invisible Sun Care Stick SPF 50+, £19.20 (was £24)
johnlewis.com
amazon.co.uk
Clarins Sun Care is reliably terrific across the range, and in our list of 11 best sunscreens for every need, our writer Sali Hughes praised this solid SPF stick for its smooth, invisible application. It also smells great and doesn’t sting your eyes. It’s not fallen to below £21.50 since May 2021, so this deal is a genuinely good chance to stock up on a high-protection invisible block that’s needed on sunny winter days every bit as much as in the summer.
