Air France is betting big on luxury to keep wealthy travellers spending with lavish servings of caviar and champagne in first-class cabins as soaring fuel costs and disrupted travel patterns squeeze airlines worldwide. The campaign seems to have paid off, with the Paris-based carrier saying that premium bookings and revenue have grown this year despite industry-wide higher fares.
With generous helpings of caviar and champagne, Air France's costly bet on luxury appears to be paying off, helping the Paris-based carrier weather the fallout from the Iran war, Chief Executive Ben Smith told Reuters on Friday.
