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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Bryan Kalbrosky

Aimé Leon Dore features NBA guard Jose Alvarado in Fall/Winter 2022 campaign, and it’s brilliant

Jose Alvarado Aimé Leon Dore Georgia Tech

New Orleans Pelicans guard Jose Alvarado stars in the latest campaign for New Balance and Aimé Leon Dore, the popular Lower East Side menswear store.

The undrafted guard from Georgia Tech is originally from Brooklyn and he attended Christ The King High School — the same school as Sue Bird and Lamar Odom.

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