AIA Thailand wants to become the country's first digital insurer and help 1 billion people across Asia live healthier lives by 2030 through the adoption of innovation and data analytics technologies to develop and provide health and life insurance products better suited to Thais' needs.
Krit Chanthanotok, chief executive of AIA Thailand, said the company recorded the industry's highest gross premiums worth 23.5 billion baht last year, representing a 26% market share, and the highest new business premiums worth 157 billion, a 23% market share.
For 2022, Mr Krit shared the company's "ABCDE" strategy that aims to maintain the growth momentum. The strategy consists of five aspects: agency transformation, business partner acceleration, customer-centricity, digitalisation journey, and environmental, social and governance (ESG).
