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Fortune
Fortune
Francesca Cassidy

AI won’t transform your business—until you redesign work itself

(Credit: Halfpoint Images via Getty)

As businesses rush to adopt AI, many of the most pressing questions organizations are asking are focused on people. Should systems be designed as human-in-the-loop or human-in-the-lead? How should you tackle your staff’s fears about AI-driven layoffs? How do you make sure your employees work seamlessly with your AI agents?

One answer is to have an AI-people strategy which establishes the best way of working, but most leaders don’t know where to start. At WPP, the Fortune 500 Europe advertising giant, the response has been to establish a role dedicated to solving this thorny problem. Enter Dr. Laura Weis, WPP’s head of human-AI strategy and transformation.

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