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RideApart
RideApart

AI Won't Save Your Failing Dealership. Not Being an Awful Human Will

If there are two things that all Americans can agree on, it's that public lands are good, and dealerships—powersports or automotive—freakin' suck. Ask anyone what they think of the dealership experience, and they'll more than likely tell you, "I hate them," or "They're crooks," and "I'd rather set myself on fire before stepping onto a lot." 

The reason for this disdain and hatred is that dealerships are inherently predatory and will do their damnedest to ensure you get rooked out of every hard-earned dime you've acquired. Trust me, I tried my hand at being a car salesman two decades ago and lasted less than a month, the final straw being my manager telling me to work with this kid who got his elderly grandmother to cosign on a car that he was rolling over an already heavily underwater loan onto. 

I walked straight out the door that day. 

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