
Artists and filmmakers should embrace AI as a tool, not fear that it will put them out of work.
That was the message from Cristobal Valenzuela, the cofounder and CEO of hot genAI startup Runway, and Jake Aust, a veteran television producer who is now the chief innovation officer at Agbo, both of whom spoke at Fortune’s Brainstorm Tech conference in Deer Valley, Utah, on Tuesday.
“These are exceptional tools for great artists,” Valenzuela said, referring to the AI image and video making models his company and others, such as OpenAI, have been releasing.