With Google, Microsoft, and Meta making huge AI strides in recent years and Apple only taking baby steps, many people have wondered whether AI is even on the company's mind. Based on recent statements from CEO Tim Cook, it appears that Apple's 'fashionably late' approach to AI is definitely intentional, and that the company wants to create technology that will actually benefit customers, not just tick an AI box—a minor dig at fast-paced competitors.
At Apple's annual shareholder meeting, Cook assured investors that the company is putting "tremendous time and effort" into AI. He even went on to present a vague plan for its future AI plans, saying Apple would "break new ground" with generative AI in 2024, with more details to come later this year.
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