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TechRadar

Craig Hale

AI traffic to travel sites is booming as shoppers look for the best holiday deal without doing any research

Adobe United States

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Adobe sees major growth in AI referrals to travel sites
Rich, structured content is the best way to ensure AI engine visibility
Hotels lead the way, airlines fall short in being fully accessible to LLMs

Combined traffic analysis and market research has led Adobe to observe a 194% year-over-year rise in traffic to US travel websites, and an even more astounding 2,215% rise since it first started tracking AI referrals in October 2024.

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