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The Conversation

Andy Tattersall, Information Specialist, University of Sheffield

AI's threat to Google is more about advertising income than being the number one search engine

Google ChatGPT Bing Artificial Intelligence Facebook Microsoft

Google's dominance in search is undisputed, but could it come under fire? Let's Design Studio/Shutterstock

Google’s dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s. However, that position could now be facing its biggest ever threat, with the arrival of new artificial intelligence (AI) chatbots such as ChatGPT, which can answer people’s questions online.

Google is countering by developing its own AI products. But its chatbot, Bard, didn’t have the most auspicious start. This month, a Google advert showed that Bard had provided an inaccurate answer to a question about the James Webb space telescope.

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