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International Business Times UK
International Business Times UK
Technology
Anastasia Matveeva

AI's Growing Cost Problem: How Infrastructure Economics Will Shape the Market's Next Phase

Artificial intelligence is scaling rapidly–but its underlying economics are far less stable than they appear. Today, the majority of global AI workloads run on infrastructure controlled by just a handful of cloud providers. According to Holori's 2026 market analysis, AWS holds approximately 33% of the global cloud market, Microsoft Azure about 22%, and Google Cloud around 11%. Together, these three companies account for roughly two thirds of global cloud infrastructure, which supports a substantial share of AI deployment worldwide.

When the OpenAI API experiences downtime, thousands of products are affected. When a major cloud provider suffers an outage, services across industries and regions are disrupted.

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