Artificial intelligence and machine learning have made significant inroads into the sports industry, impacting various aspects such as opponent analysis, tactical insights, officiating, and athlete performance improvement. Notable examples include the NBA's use of generative AI for personalized user content, Olympic marathoner Des Linden's digital twin heart for training optimization, and the Mercedes-Benz Stadium's implementation of facial recognition ticketing.
Despite these advancements, the sports sector's influence on the global AI market remains modest, with only 363 AI-related patents granted in the sports industry worldwide compared to 4,155 in the automotive sector from June 2020 to June 2023.
