AI may move at the speed of light but Nvidia's machine learning model for frame generation took 6 years to develop

Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks while holding the company's new GeForce RTX 50 series graphics cards and a Thor Blackwell robotics processor during the 2025 CES event in Las Vegas, Nevada, US, on Monday, Jan. 6, 2025. Huang announced a raft of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing. Photographer: Bridget Bennett/Bloomberg via Getty Images.

Earlier today we reported how Nvidia's DLSS upscaling tech went from an idea popping out of CEO Jensen Huang's head to a SIGGRAPH keynote in just two weeks. Now it turns out it took rather longer to develop the AI model for Nvidia's frame generation technology, fully six years in fact.

Again, the revelation comes from a new book on Nvidia, The Nvidia Way: Jensen Huang and the Making of a Tech Giant by Tae Kim. Development of Nvidia's Frame Generation technology, which inserts AI-rendered game frames in between frames rendered in the traditional GPU 3D pipeline, was headed up by Bryan Catanzaro at Nvidia Research.