A couple of years back, the august music writer David Hepworth came up with a great line about Bob Dylan. Dylan, he averred, “is like China: we can see what he’s doing, but never quite work out why he’s doing it”. That’s certainly true about the unexpected launch of the 84-year-old singer-songwriter’s Patreon. Everything about it is confusing.
For one, there’s the choice of platform. Plenty of major music stars have flocked to the newsletter provider Substack in recent years to share their thoughts or show their workings and, perhaps, earn a little cash on the side: everyone from Patti Smith and Dolly Parton to Charli xcx and Rosalía. But Patreon, where fans pay monthly subscriptions for exclusive content from all sorts of creators – podcasters, visual artists – has never really taken off with big rock and pop musicians: the biggest name it could boast, until now, was Ben Folds.
