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Fortune
Fortune
Fortune Staff

AI leaders provide a reality check about a technology they say is both 'exciting' and still a very 'manual exercise'

Executives from AARP, Zillow, Glean and swsh discussing AI during a Fortune's Brainstorm AI conference.

There's still a lot of work to do before artificial intelligence products are truly useful.

At a company like Costco, there are concerns that hallucinations, a common problem in which AI models and tools provide incorrect information, will inadvertently reroute container ships ferrying tens of millions of dollar's worth of the retailer's goods. At other companies, cleaning decades of data so that it’s useful enough to dump into a large language model sometimes requires years of work and investment.

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