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TechRadar
Christian Guyton

'AI is the new UI'. Qualcomm’s bold vision for how we use our devices could lead to the death of the app - and I’m not sure how I feel about that

A silhouette of a thinking man with a thought bubble above his head containing the Qualcomm Snapdragon logo.

At Mobile World Congress 2025 in Barcelona, AI is the hottest topic on people’s lips. From Samsung and Huawei to Intel and Qualcomm, every tech company has something to say about AI - and the more I listen to them, the more concerned I get.

In a private meeting room in the depths of Qualcomm’s massive event stand, I attended a roundtable discussion hosted by Durga Malladi, the SVP and General Manager of Technology Planning and Edge Solutions at Qualcomm. He had a lot to talk about - Qualcomm has been at the forefront of on-device AI hardware for a while now, teaming up with Microsoft at Computex last year to deliver a new generation of Copilot+ AI PCs.

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