Software spending continues to grow, with extra tailwinds in many cases thanks to AI, and a recent spate of earnings wins affirms this. Of course, as the landscape shifts with the influx of AI and the threat of a "SaaSpocalypse" that could eliminate or reduce the value proposition of many software-as-a-service (SaaS) firms, investors must be more cautious: strong revenue growth, expanding margins and free cash flow, customer and net revenue retention, and other factors all matter more than ever.
At the Dreamforce 2026 conference, customer relationship management giant Salesforce Inc. (NYSE: CRM) announced an expanded partnership with OpenAI that will integrate the latter's frontier AI models into its platform. With the potential for a symbiotic relationship emerging, investors may have renewed interest in the SaaS space more broadly. Fortunately, two exchange-traded funds (ETFs) with significant exposure to this area are already rallying and may have more room to run as new catalysts solidify.
