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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

AI is making the internet invisible — and no one is talking about it

Amanda's AI Lab.

I didn’t expect a deep dive into new AI search data to make me rethink how I use the internet but one finding took me by surprise.

Research into AI-generated answers shows that large language models (LLMs) consistently favor responses that are clear, structured and directly resolve a query — even when more nuanced or stylistic content exists.

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