"AI is helping filmmakers with ideas that were too impractical to shoot without an exhaustive budget and wasting time on something that may not even work"

VFX breakdown from Paul Trillo's Notes To My Future Self.

We’re beginning to see some real-world examples of AI-generated content’s utility go mainstream, thanks in part to the weight of companies like Adobe and OpenAI going all out to bring generative AI technology to the masses.

A year after its release, the latest iteration of Adobe Firefly is starting
to look like a real contender as a tool for AI content. Not least because it sits as part of a rapidly evolving ecosystem in Adobe Creative Cloud, which has recently begun to introduce some paradigm-shifting generative AI features. Some of the most impressive things that are now available include AI object removal and editing for video in Adobe Premiere Pro, along with video clip extension and smarter selection tools within Photoshop and Lightroom.