A product can be manufactured on time, stocked in a warehouse and still reach the customer late. The problem may lie in a demand forecast that missed a local surge, inventory sitting in the wrong location or a delivery route disrupted hours earlier. Across supply chains, small failures in coordination can become expensive by the time they reach the customer.
Artificial intelligence is giving businesses new ways to identify these problems earlier and respond before they affect operations. Its growing role in supply chain management is changing how companies forecast demand, allocate inventory, organise warehouses, and plan deliveries.