In an effort to broaden Prime Minister Narendra Modi’s reach to a variety of linguistic groups, the Bharatiya Janata Party (BJP) has used Artificial Intelligence (AI) to translate his speeches into eight different languages ahead of the Lok Sabha elections, which may potentially be considered India’s “first AI election”. Yes, the widespread application of AI, with its seemingly limitless possibilities, is likely to bring about a paradigm shift in the general election in 2024.
Social media and campaigns
In practically every election over the past three decades, India’s electoral strategy has changed due to the process of an integration with and a capitalisation on emerging technologies. Its spread can be traced to the extensive usage of phonecalls in the 1990s, the Uttar Pradesh Assembly election in 2007 that saw the first “mass mobile phone” elections, the use of holograms in 2014, and, now, the current AI era.
