For a while now, the conversation around AI art has been about what artists stand to lose, whether that's jobs or opportunities, as years spent mastering anatomy, composition and colour theory are all reduced to a well-crafted prompt. We've heard Dave McKean say artists must "revolt against the soulless [AI] machines" and heard how Greg Rutkowski's very name became a style prompt. And yet, against this background, Brazilian visual development and concept artist Daniel Porto has sidestepped the controversy and chosen to focus on the positives AI can offer.
Porto has spent 20 years creating work for global agencies including McCann, Jung von Matt, GUT and StrawberryFrog, earning six places in Lürzer's Archive's Top 200 Digital Artists Worldwide along the way. Today, he blends traditional digital art with AI to create the polished concept art and advertising imagery clients expect. For someone with decades of experience in how things used to be done, he's not afraid to see where AI can be used, but he's also clear: his experience and knowledge as an artist are why he's confident AI can be harnessed.
