Type 'board meeting' into even the best AI image generators and chances are high it will populate with rows of white men in suits. While headlines about AI often centre on hype or alarm, bias is already a very real and very present problem in visual media. And for brands, this isn’t just about fairness. It’s about trust, conversions, and whether your audience sees themselves in your story.
There’s no denying the upside: AI promises faster content creation, scalable campaigns, and limitless creative experimentation. But that promise comes with a catch: these systems learn from past imagery, which means they don’t just reflect history, but they replicate its stereotypes, sometimes on repeat.
