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Creative Bloq
Creative Bloq
Technology
Daniel John

AI video is entering a truly troubling era

LONDON, ENGLAND - JUNE 23: Tom Cruise and Brad Pitt attend the "F1: The Movie" European Premiere at Cineworld Leicester Square on June 23, 2025 in London, England. (Photo by Samir Hussein/WireImage).

Oh, how far we've come since the days of Will Smith eating spaghetti. While AI-generated images have become increasingly realistic in recent years, video was always lagging several paces behind. But something seems to have shifted lately, both in the technology and myself.Earlier this week I was scrolling through Creative Bloq's Twitter (sorry, X) feed, which is invariably filled with non-sensical slop – such is the algorithm since Elon Musk took over. But then I watched one video that horrified me. It was a seemingly candid smartphone video featuring (strap in, guys) a girl in a field swinging a golf club at a golf ball, and driving it straight into the head of a duck. As the girl laughs, the duck flaps around in agony and confusion before falling into a lake and floating away, presumably to a slow and painful end.

I miss the days when AI videos looked like this (Image credit: u/chaindrop on Reddit)
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