An AI-generated candidate has launched a hypothetical campaign to become president of Fifa in a bid to show that football could be run differently.
“Hope Sogni” — created by the sports agency Dark Horses with Twise.ai and Maggie Murphy, pioneering chief executive of Lewes FC — has been designed to challenge Gianni Infantino, who was re-elected unopposed in March for another four-year term in charge of the sport’s governing body.
