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The Conversation
The Conversation
Akhil Bhardwaj, Associate Professor (Strategy and Organisation), School of Management, University of Bath

AI feels like an unstoppable force. But it is not a panacea for businesses or society

DIA TV/Shutterstock

In Greek mythology, Prometheus is credited with giving humans fire as well as the “spark” that spurred civilisation. One of the unintended consequences of Prometheus’s “gift” was that the need for celestial Gods diminished. Modern humans have been up to all sorts of things that present similar unintended consequences, from using CFCs that led to a hole in the ozone layer to building systems that they do not understand or cannot fully control.

In dabbling with artificial intelligence (AI), humans seem to have taken on the role of Prometheus – apparently gifting machines the “fire” that sparked civilisation.

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