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Fortune
Fortune
Christiaan Hetzner

AI could gobble up a quarter of all electricity in the U.S. by 2030 if it doesn’t break its energy addiction, says Arm Holdings exec

Ami Badani (Credit: Joe Maher—Fortune Brainstorm AI)

Before artificial intelligence can transform society, the technology will first have to learn how to live within its means.

Right now generative AI has an “insatiable demand” for electricity to power the tens of thousands of compute clusters needed to operate large language models like OpenAI’s GPT-4, warned chief marketing officer Ami Badani of chip design firm Arm Holdings. 

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