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The Conversation
The Conversation
Luke Heemsbergen, Senior Lecturer in Communication, Deakin University

AI companies are trying to escape the screen. Apple’s lawsuit against OpenAI shows how hard it will be

OpenAI, the company behind ChatGPT, has been a key player in the current wave of consumer artificial intelligence (AI) flooding the world. But so far it has all been software behind a screen.

Last week, that began to change: the tech giant released its first branded hardware. At the same time, it was sued by Apple – legendary for its hardware nous seen in devices such as iPhone and MacBooks – over alleged industrial espionage.

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