The presence of AI in music is on the rise, and there are plenty of questions about whether that's a good thing or not. Of course, the music business is a business, so the real question is whether it can be a success, not whether the quality matches human artists. The incredibly successful musical artist and producer Timbaland is going to find out for himself.
Timbaland has signed an AI pop act named TaTa to his new company Stage Zero, according to Billboard. The first performer for an AI-powered music genre he's named “A-Pop,” TaTa was created in a partnership with AI music platform Suno, a company Timbaland has worked with before. According to a statement to Billboard, Timbaland thinks of TaTa as far more than just a more complex auto-tune tied to a chatbot. TaTa is “a living, learning, autonomous music artist.”
