Much of the marketing world is handing over creative tasks to AI with fairly mixed results. But Dan Murphy, who leads marketing at canned beverage brand Liquid Death, said AI models can’t get close to the unique original concepts human writers do. In the world of chief marketing officers, AI might not be the panacea some think it is, he warned.
“There’s never been an easier time to look like you are doing marketing, but you are actually flaming up cash,” said Murphy during a discussion at Fortune’s Brainstorm Tech conference in Aspen this week. “The message is not getting into the brain, it’s flicked away in 200 milliseconds, and it is as forgettable as most AI slop actually is.”
