Scams on social media have become increasingly unavoidable, with suspicious promotions even breaking into X's high-visibility trending page. A recent — and particularly malicious — example is an insurance brand calling itself Jubilee Health, which surfaced on the platform's front page accompanied by a flood of glowing 'testimonials'.
Many of these posts were clearly bot-generated, all echoing the same scripted praise about the company's promise to provide healthcare coverage for diaspora families, especially those split between Africa and abroad. The framing makes it clear: this campaign is engineered to exploit vulnerable and marginalized communities. But how exactly do these ads work, and what does their reach say about the state of internet safety today?
