I’m preparing to fly home to Berlin from Lisbon, where I’ve spent the last few days at this year’s unusually controversial Web Summit. A recurring theme throughout the show was that of AI and its impact on trust, and I moderated an extremely worthwhile discussion on the media-literacy side of the subject with Associated Press executive editor Julie Pace and Thomson Reuters Foundation editor-in-chief Yasir Khan.
These are two of the most authoritative organizations in the business, and their size and stature naturally affect how they approach the advent of generative AI and its ability to concoct convincing fakes. For one thing, they have reputations that they’ve spent decades building, which means news consumers are likely to trust their output. They’re also big enough to produce their own photos and videos, and to dedicate staff to verifying outside content.
