In the ever-evolving landscape of content streaming, VOD providers need to innovate to survive. But this doesn’t just apply to entertaining audiences with a media portfolio of original production, nostalgic archive content, or exciting new acquisitions. In fact, innovation is an intrinsic part of how a VOD platform is culturally positioned and commercially sustained.
While acknowledging the need to explore content monetization, entertainment providers are aware of how important it is to strike a balance. Naturally, there are some inherent challenges involved when putting media that viewers have an emotional connection with alongside commercial messages. This is particularly clear when catering to a Gen Z audience. A recent Vionlabs report found that “62% of the respondents ages 18-24, have abandoned an ad-supported service because of a poor advertising experience”. So how can VOD platforms get the mix right?
