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Fortune
Fortune
Nick Lichtenberg

Meet the California cheese mogul who turned to AI agents to save his iconic $50 million business

larry (Credit: courtesy of Petaluma Creamery)

Larry Peter has as much personality as the cheeses that once made Julia Child melt. He once sold cheese out of a woodshed he built next to a schoolhouse he bought from Sonoma High School for a dollar and now he owns a 113-year-old facility — three city blocks in the heart of Sonoma County — that he bought in 2004 when the original cooperative shut down after 91 years.

He has never had a broker. Never had a distributor. Now he sees AI agents as the key to getting more real cheese and butter to the people.

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