Zscaler (ZS) held its annual Zenith event last week, and management focused on how AI is changing the rules of the game. Traditional firewall-based security was suitable when all the users, applications, and data were in one place, but this no longer remains a robust method. Users now access applications from all over the world, thanks to improved cloud infrastructure and adoption.
Zscaler sees the emergence of AI as both a threat and an opportunity. Agents and agentic traffic running continuously — making thousands of requests every second — could eventually surpass the number of human users these systems are currently used to. Susquehanna analyst Shyam Patil, who has a $200 price target on ZS stock, noted that this is increasing the urgency for Zero Trust architecture — a security model that requires every user, application, and device to verify itself every time rather than being trusted automatically.